Tracking & Reporting

We use a variety of tools to accurately track ad performance across platforms. The data from those platforms is imported into Google Sheets, giving the client a live look at what’s happening in campaigns.

When setting up an ad account or prepping for a campaign, it’s important to be able to relay data from a website or app back to, say, Facebook, as well as a backend database. This lets us know which ads and audiences are performing the best, and also feeds that data into the machine learning algorithms on the marketing platform.

Business platforms like Facebook, Google, TikTok and others often don’t combine or compare their ad performance data, which is necessary for judging the success a multi-channel marketing strategy. Google Sheets allows us to store historical data beyond what the ad platforms allow, as well as to combine that data into custom reports.

Reports update daily with detailed information which can easily be filtered to specific campaigns, audiences, ads, keywords, and more. These are custom built for each client to address their unique needs and turn a wealth of data into a clear story.

If you have any questions about how we track and report on ad performance and how it can be customized for your business, please fill out the form below.

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